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The Meg is likely to be one of the best diversion audiences will have at the multiplexes this summer. The Jason Statham-led movie about a giant, prehistoric shark looks as every bit as humorous, outrageous, and exciting as it sounds. Warner Bros. has even leaned into the tongue-and-cheek aspects of the film with an onslaught of marketing that really highlights the outlandish and almost comical size of this monster shark.

We’ve compiled all the latest news on the film, which we’ll continue to update between now and The Meg‘s August release. So let’s get started!

The Plot

Meg

In the film…

A deep-sea submersible—part of an international undersea observation program—has been attacked by a massive creature, previously thought to be extinct, and now lies disabled at the bottom of the deepest trench in the Pacific…with its crew trapped inside. With time running out, expert deep sea rescue diver Jonas Taylor (Statham) is recruited by a visionary Chinese oceanographer (Winston Chao), against the wishes of his daughter Suyin (Li Bingbing), to save the crew—and the ocean itself—from this unstoppable threat: a pre-historic 75-foot-long shark known as the Megalodon. What no one could have imagined is that, years before, Taylor had encountered this same terrifying creature. Now, teamed with Suyin, he must confront his fears and risk his own life to save everyone trapped below…bringing him face to face once more with the greatest and largest predator of all time.

The Posters

So far much of the art and images from The Meg have been about the shark (and why wouldn’t they be?) but few have yet to really showcase its star, Jason Statham. In the latest poster, another perfect visualization of the sheer size of the Meg is compared to the film’s star, who looks like he might be a pretty hairy situation.

The Meg

The next one-sheet takes us under the depths, to Meg’s domain. This poster looks to be echoing a scene from the film in which Li Bingbing is trapped in a miniature submersible, caught in the grips of Meg’s enormous jaws. Putting two people in the foreground allows the viewer to gauge the sense of scale that this beast has on us poor prey.

The Meg

The new foreign poster for The Meg was released on the heels of the movie’s international trailer, which debuted just days after the first official trailer hit the Internet.

The Meg

The movie is based on Steve Alten’s novel Meg: A Novel Of Deep Terror, originally published in July of 1997. Since it’s been over 20 years, an anniversary edition is now on its way. This will be the movie edition re-release of Alten’s The Meg, and with that, a poster promoting that editions release showcases a similar advertising coda as the feature film with a group of unaware swimmers enthralled by Alten’s story but completely unaware of the giant monster speeding towards them.

The Meg

This poster is a reminder that the film is meant as a summer movie hook, line, and sinker. The design echoes the film’s trailer as the enormous Meg rises from the depths.

The Meg

The first poster for The Meg had the giant Megalodon surfacing below a couple dozen swimmers on rafts, noodles and water tubes. The first one-sheet poster, on the other hand, takes aim at the most famous shark movie of all time, Steven Spielberg’s Jaws. The new poster pays homage to the 1975 Jaws movie poster only this time, there’s something bigger and scarier swimming in the ocean depths ready to swallow up poor Bruce and the escaping swimmer. Check them both out below:

TV Spots and Clips

From Warner Bros. UK we have one of our first TV spots for The Meg and it’s all about getting out of the water as quickly as you can. The tagline for the spot reads “This Summer Swim Faster” and showing us a lot more footage of everyday swimmers congregating at beaches, y’know, the stuff we do during the summer before being interrupted by a once-thought extinct Megaladon.

Check it out below:

There’s a lot of mega-shark action highlighted in this crazy new TV spot for the film, including footage previously unseen in other trailers.

The film’s official Twitter account has shared a short new clip, and it’s from a scene we haven’t glimpsed yet of the massive shark literally mouth-palms an entire diving cage

This TV spot was shown during NBA Finals week and shows mostly the same footage we’ve already seen before but when you’re hungry for Jason Statham, err, a giant shark, we’ll take anything. This spot keeps thing decidedly in the open ocean and away from innocent bystanders (but don’t worry that will come later).

Lastly, this is a bit of a treat. Warner Bros. compiled a video of some of the best fan reactions to the first trailer released a couple months ago. The trailers and promotional material have all taken a self-aware perspective regarding the titular shark. When it comes to trying to market directly to the video reaction crowd with this latest promotional video for the film. So, if you fancy yourself a fan of reaction videos or partake in them yourself, you’re going to want to check this one out for The Meg.

The Cast

The Meg

In addition to Statham and Li Bing-Bing, the rest of the international main cast of Meg are New Zealander Cliff Curtis (The Dark Horse, Risen, TV’s Fear the Walking Dead), Rainn Wilson (TV’s The Office, Super), Ruby Rose (xXx: Return of Xander Cage, TV’s Orange is the New Black), Winston Chao (Skiptrace, Kabali), Page Kennedy (TV’s Rush Hour), Jessica McNamee (The Vow, TV’s Sirens), Ólafur Darri Ólafsson (The BFG, TV’s The Missing), Robert Taylor (Focus, TV’s Longmire), Sophia Shuya Cai (Somewhere Only We Know), and Masi Oka (TV’s Hawaii Five-0, Heroes).

the meg

The Meg will debut in theaters on August 10, 2018.


Images: Warner Bros.

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About Mitchell Corner

view all posts

Born and raised in Toronto, Ontario of the Great White North, Mitchell has written for GEEK, Portal 13, Grizzlybomb, and The Richest. Though his obsession for film often outweighs everything else, his writing includes reviews and editorials on TV, digital media, and all things Geeky.

The Meg: Behold The Film’s Ridiculously Fun Marketing

The Jason Statham giant shark movie is positioning itself as a welcome diversion during those peak summer months.

By Mitchell Corner | 07/6/2018 05:00 PM PT

Features

The Meg is likely to be one of the best diversion audiences will have at the multiplexes this summer. The Jason Statham-led movie about a giant, prehistoric shark looks as every bit as humorous, outrageous, and exciting as it sounds. Warner Bros. has even leaned into the tongue-and-cheek aspects of the film with an onslaught of marketing that really highlights the outlandish and almost comical size of this monster shark.

We’ve compiled all the latest news on the film, which we’ll continue to update between now and The Meg‘s August release. So let’s get started!

The Plot

Meg

In the film…

A deep-sea submersible—part of an international undersea observation program—has been attacked by a massive creature, previously thought to be extinct, and now lies disabled at the bottom of the deepest trench in the Pacific…with its crew trapped inside. With time running out, expert deep sea rescue diver Jonas Taylor (Statham) is recruited by a visionary Chinese oceanographer (Winston Chao), against the wishes of his daughter Suyin (Li Bingbing), to save the crew—and the ocean itself—from this unstoppable threat: a pre-historic 75-foot-long shark known as the Megalodon. What no one could have imagined is that, years before, Taylor had encountered this same terrifying creature. Now, teamed with Suyin, he must confront his fears and risk his own life to save everyone trapped below…bringing him face to face once more with the greatest and largest predator of all time.

The Posters

So far much of the art and images from The Meg have been about the shark (and why wouldn’t they be?) but few have yet to really showcase its star, Jason Statham. In the latest poster, another perfect visualization of the sheer size of the Meg is compared to the film’s star, who looks like he might be a pretty hairy situation.

The Meg

The next one-sheet takes us under the depths, to Meg’s domain. This poster looks to be echoing a scene from the film in which Li Bingbing is trapped in a miniature submersible, caught in the grips of Meg’s enormous jaws. Putting two people in the foreground allows the viewer to gauge the sense of scale that this beast has on us poor prey.

The Meg

The new foreign poster for The Meg was released on the heels of the movie’s international trailer, which debuted just days after the first official trailer hit the Internet.

The Meg

The movie is based on Steve Alten’s novel Meg: A Novel Of Deep Terror, originally published in July of 1997. Since it’s been over 20 years, an anniversary edition is now on its way. This will be the movie edition re-release of Alten’s The Meg, and with that, a poster promoting that editions release showcases a similar advertising coda as the feature film with a group of unaware swimmers enthralled by Alten’s story but completely unaware of the giant monster speeding towards them.

The Meg

This poster is a reminder that the film is meant as a summer movie hook, line, and sinker. The design echoes the film’s trailer as the enormous Meg rises from the depths.

The Meg

The first poster for The Meg had the giant Megalodon surfacing below a couple dozen swimmers on rafts, noodles and water tubes. The first one-sheet poster, on the other hand, takes aim at the most famous shark movie of all time, Steven Spielberg’s Jaws. The new poster pays homage to the 1975 Jaws movie poster only this time, there’s something bigger and scarier swimming in the ocean depths ready to swallow up poor Bruce and the escaping swimmer. Check them both out below:

TV Spots and Clips

From Warner Bros. UK we have one of our first TV spots for The Meg and it’s all about getting out of the water as quickly as you can. The tagline for the spot reads “This Summer Swim Faster” and showing us a lot more footage of everyday swimmers congregating at beaches, y’know, the stuff we do during the summer before being interrupted by a once-thought extinct Megaladon.

Check it out below:

There’s a lot of mega-shark action highlighted in this crazy new TV spot for the film, including footage previously unseen in other trailers.

The film’s official Twitter account has shared a short new clip, and it’s from a scene we haven’t glimpsed yet of the massive shark literally mouth-palms an entire diving cage

This TV spot was shown during NBA Finals week and shows mostly the same footage we’ve already seen before but when you’re hungry for Jason Statham, err, a giant shark, we’ll take anything. This spot keeps thing decidedly in the open ocean and away from innocent bystanders (but don’t worry that will come later).

Lastly, this is a bit of a treat. Warner Bros. compiled a video of some of the best fan reactions to the first trailer released a couple months ago. The trailers and promotional material have all taken a self-aware perspective regarding the titular shark. When it comes to trying to market directly to the video reaction crowd with this latest promotional video for the film. So, if you fancy yourself a fan of reaction videos or partake in them yourself, you’re going to want to check this one out for The Meg.

The Cast

The Meg

In addition to Statham and Li Bing-Bing, the rest of the international main cast of Meg are New Zealander Cliff Curtis (The Dark Horse, Risen, TV’s Fear the Walking Dead), Rainn Wilson (TV’s The Office, Super), Ruby Rose (xXx: Return of Xander Cage, TV’s Orange is the New Black), Winston Chao (Skiptrace, Kabali), Page Kennedy (TV’s Rush Hour), Jessica McNamee (The Vow, TV’s Sirens), Ólafur Darri Ólafsson (The BFG, TV’s The Missing), Robert Taylor (Focus, TV’s Longmire), Sophia Shuya Cai (Somewhere Only We Know), and Masi Oka (TV’s Hawaii Five-0, Heroes).

the meg

The Meg will debut in theaters on August 10, 2018.


Images: Warner Bros.

0   POINTS
0   POINTS



About Mitchell Corner

view all posts

Born and raised in Toronto, Ontario of the Great White North, Mitchell has written for GEEK, Portal 13, Grizzlybomb, and The Richest. Though his obsession for film often outweighs everything else, his writing includes reviews and editorials on TV, digital media, and all things Geeky.